Ray, MarySue, and Greg Hansell are a family team that founded A Better World,
"Uplifting Games and Apps to Brighten the World!" Our mission is to create
awesome stuff designed to let people Do-Good, Have Fun, and Change The World.
Ray Hansell, Chairman and Co-Founder
Ray Hansell, the Chairman and CEO, charts the direction and strategy of A Better World. Earlier in his career,
Ray was a sales and marketing executive with both ADP and NCR. It was his experience with these companies
that was key, while running RMH Teleservices, to enable him to land accounts with Fortune 500 companies such
as Discover Card and J.C. Penney. Ray also drew upon his early experience in acting, where he realized the
parallels between the company and a Broadway show. The telemarketing representatives were like the “performers”
in having to express themselves in a convincing manner in order to make sales. The trainers were the “directors”
who taught the sales and customer service representatives how to “play their parts”. Finally, the management team
was akin to the “producers” who put on the play every day for their customers. Training was implemented along these scenarios.
MarySue Lucci Hansell, President and Chief Operating Officer
MarySue Lucci Hansell, as President and COO, oversees the operations of A Better World, drawing upon her earlier work experience with
RMH Teleservices where she managed the 21 call centers, servicing clients including both Fortune 500 clients and smaller businesses
in a variety of industries. While the co-owner and COO at RMH, she was recognized for operations excellence with many industry awards.
Previously she also was Vice President of Product Development for Clement Communications, a national training and communications firm,
where she launched numerous programs for those markets. As Executive Vice President of Colonial Penn insurance, MarySue headed up the communications,
training, customer service, and sales areas.
Gregory R. Hansell, Chief Product Officer
Gregory R. Hansell is Chief Product Officer for A Better World. As the creator of the core concept of the A Better World game on Facebook, Greg has been
responsible for managing the team that has turned the concept into reality. Gregory has background and experiences in several areas that collectively lay the foundation for A Better World:
product development, information technology, psychology, and philosophy. Greg came to A Better World in 2009 from a position as Managing Director of Global Communications
at the Metanexus Institute, a global interdisciplinary think tank with more than 200 projects in 42 countries. Metanexus is a “big questions” academic institution
focusing on issues at the intersection of science, philosophy, and human flourishing. In his six years at Metanexus, Hansell launched and managed several global
web projects including a global network connecting the institute’s numerous projects and programs, and an award winning international online magazine. Prior to
Metanexus, Hansell worked in network technologies at Prudential Financial.