Gregory Hansell wants to make the world a better place, and he wants to do it with video games.

Hansell is the chief product officer at A Better World, a family-run company that’s looking to raise $200,000 on crowdfunding site Indiegogo for a virtual-world tablet game it reckons can make a real difference.

A Better World for Kids aims to teach children about kindness, giving, anti-bullying, recycling, and healthy eating — things that other kids games neglect to do, according to Hansell.


It’s a nod to the increasingly popular school of Positive Psychology, started by Dr. Martin Seligman in 1998, which examines how to help people lead happy, healthy lives. Studies in the area “show that being altruistic and having a positive attitude lead to greater personal happiness and well-being,” Hansell told me via email. It’s something he feels is relevant to kids, and he’s hoping that encouraging altruistic behaviour helps “bring them joy and a positive attitude.”

Our two and a half year old loves playing with Garage Band on an iPad. He can identify a snare, a kick drum, a high-hat, and knows the sonic differences between a grand piano, a clav, and an electric piano. He has a sense of major and minor chords. More importantly, he recognizes these differences when he listens to the radio, far away from the iPad, identifying jazz and classical music and (usually) screaming out, ‘That’s a KICK drum!’



Is there an educational platform for kids that can live on an iPad? Gregory Hansell thinks so. He’s running an IndieGoGo campaign for a tablet game called A Better World for Kids — Finally, a Game for Good. It’s, as he describes it in his pitch, a mobile game teaching values like kindness, giving, anti-bullying, recycling, and healthy eating. I asked him to answer a view questions about the game, and the campaign, via email.



David Grzybowski • Nov 19th, 2014

The Hansell family, Raymond. MarySue and son Gregory, want to raise $200,000 dollars to develop and distribute their new kids tablet game, A Better World for Kids.

“We are creating I think a little world that kids can play in. Dress up like adults. Do a lot of things to emulate like mom and dad, but doing a lot of good deeds in the process,” said Raymond Hansell, chairman and CEO of A Better World.

The new game teaches kids to practice positive life habits. kindness and doing good in the community.

Read the full story and watch the interview here: A Better World for Kids Indiegogo Campaign

Nov 18th, 2014

Gregory Hansell's three year old daughter, Tabitha, loves playing mobile games. But Hansell worried what Tabitha would absorb as she grew older. So together with his parents, Ray and MarySue Hansell, Gregory is creating the kid-friendly mobile game, A Better World for Kids.


A Better World for Kids helps kids make a difference by encouraging kindness, helpfulness, and doing good. The tablet game teaches good choices and encourages values long associated with the holiday season, like gratitude and giving, as well as concerns that kids face today, like anti-bullying, recycling, and healthy eating.

The Hansells have launched an Indiegogo campaign to fund the production and distribution of A Better World for Kids, which is now live. The campaign aims to raise $200,000.

Read the full article here: Worries About Negative Video Games Inspire Family to Create Mobile Game to Offer Kids Kindness, Anti-Bullying, and Doing Good

Nov 6th, 2014

A Better World is set to launch a new crowdfunding campaign to fund a kid-friendly mobile game called A Better World for Kids. The campaign will aim to raise $200,000 on the crowdfunding website Indiegogo and begins November 18th. Funds raised will be used for the production and distribution of A Better World for Kids.


A Better World for Kids is a tablet game for children you can actually feel good about. Plenty of games teach kids reading, writing, and arithmetic, and that’s great! But, what about a game that teaches kindness, helpfulness, and ways to do good? Unlike games that provide bad examples, A Better World for Kids teaches good choices.

Read more here: A Better World for Kids, a mobile game that teaches the values of the holidays all year round, is launching soon on Indiegogo