Celebrating their 4th anniversary, A Better World announces that over 35 million acts of kindness have been done in the game by more than 3 million people.
A Better World works this way: "Do Good, Feel Good, and Have Fun." It's an uplifting, pro-social, virtual world game that educates people and encourages positive actions, positive thinking, and social causes to heal our world.
A Better World rewards players for doing good in the real and virtual worlds. Players advance by performing actions like sharing acts of kindness, sending get well notes to real world sick children, eliminating negative thoughts, sending positive notes to other players, expressing gratitude, and more. The more good players do in the game, the more Do-Good Gold and Positive Points they gain, which lets them customize their virtual world.
A Better World's social impact mechanics are also based on sound Positive Psychology science that shows when you do good, you feel good. The main "do good" areas of the game are all based on actions recommended by Positive Psychologists to increase happiness levels and wellbeing.
Dr. Matthew Della Porta, Positive Psychologist and team member at Delivering Happiness, wrote that A Better World "allowed me to practice effective happiness-boosting activities. I believe that the greatest joy we can experience is through selflessly helping others, and this game provides a fun and easy way to experience this joy."
Through their Cause Gaming® initiative, all good done in the game goes toward meeting monthly goals that, when met, raise awareness and release funds to non-profit causes.
Over 15 causes, nationally and internationally, helping both children and adults, have been supported by A Better World, including: Dr. Phil Foundation, Love is Louder, Convoy of Hope, Operation Warm, and CURE International, among many others.
35 million acts of good in A Better World have been done by players to support:
- Feeding families around the world
- Surgeries enabling children to walk
- Coats given to homeless children
- Support to anti-bullying education
- Cancer screenings for underprivileged women
- Among many others
The company is currently seeking investors and corporate partners that resonate with their mission to use the imaginative, interactive, and immersive power of games to change the world.
You can learn more about the company and play the game at: ABetterWorld.com.
Media Relations Manager
A Better World