Facebook Game, Where All Good Deeds Are Rewarded, Gives Players a Chance to Show Support for Others; Help Create A Better World

PHILADELPHIA - (BUSINESS WIRE) - A new, uplifting game that rewards players for acts of kindness in the real world as well as the virtual world of online play is attracting attention on Facebook. A Better World, a fun, engaging online place where all good deeds get rewarded, encourages positive thinking, compassion and support for others.

More than 100,000 Facebook players have discovered how fun it is to explore a world that focuses on positive messaging and family values, as well as reflecting on things one might be grateful for in life.

In a section of the game called the Sanctuary of Hope, users are greeted by an angel character asking them to reflect for a moment. In this safe environment, players can post their hopes and dreams for themselves or others. They can also read other entries and light a candle to show support for other members of the community.

Another featured location is the Gratitude Grotto, where users can express what they are thankful for and also give support to others. Messages posted by members of the community slowly cascade down a waterfall. Players can also view all their past personal entries engraved on a “My Expressions” rock next to the flowing water. Gamers receive “Do-Good Gold” for each hope, dream or thankful thought they support, in effect rewarding them for creating a better world for themselves and others.

Players report that being encouraged to think about things they are thankful for and performing good deeds that provide encouragement to others improves their mental, emotional and spiritual well-being.

“The players in our community tell us that they don’t just come back because A Better World is fun, but because the game has had a transformative effect on their lives,” MarySue Lucci, president, ToonUps, said. “Community members encourage each other. Players create a feedback loop of goodwill that spreads virally.”

A Better World was created by ToonUps, a digital entertainment company that has focused for more than a decade on developing digital products that encourage a positive outlook and altruistic behavior.

Sign up to play A Better Worldfree at http://www.facebook.com/ABetterWorld

Screens at http://www.flickr.com/photos/47559592@N05/sets/72157627272296509/

Trailer at http://www.youtube.com/user/ToonUpYourWorld

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