The family team behind A Better World - the do-good virtual world game on Facebook - presented Operation Warm with a donation to provide 250 brand new coats for kids in need. The donation is the result of a successful holiday challenge for players in A Better World to perform 1,000,000 good deeds in game. Operation Warm is a nonprofit based in Chadds Ford, PA that provides winter coats for kids in need, nationwide.


Ray, MarySue, and Gregory Hansell presented Operation Warm Marketing Director, Brock Clauser with the donation on Tuesday, January 26th.

“Operation Warm is so grateful to have a partner like A Better World that believes in our mission to provide brand new winter coats to children in need. New coats not only help keep them warm, but increase their self-esteem and reassure them that they are of value. It’s rare to find an organization like A Better World that at its core is so focused on doing good and making the world a better place. The partnership is a natural fit,” said Clauser.

A Better World was joined in its pledge by law firms Frankfurt Kurnit Klein & Selz and Reger Rizzo & Darnall, as well as Philadelphia Main Line fashion boutique Posh Collections.

“We crossed the million good deed threshold just as the 2016 blizzard hit the east coast. This historic storm really drove home how high the stakes are for these kids in need. It’s our honor to help by harnessing the goodwill of our players to support this timely cause,” said A Better World CEO, Ray Hansell.

A Better World encourages gratitude, habits of goodness, positive mindsets, and giving to social causes to make a difference. Players can even send get well notes to real world children recovering from surgeries. Fun rewards for doing good include dressing up, taking care of pets, and decorating virtual homes. Players also work together to meet do-good goals that, when met, release money to charities. A Better World calls this Cause Gaming®. You can learn more and play A Better World by going to Facebook.com/ABetterWorld.

About A Better World: 
A Better World is a Social Enterprise whose mission is to make "Uplifting Games and Apps to Brighten the World." Our goal with everything we do is: Do-Good, Have Fun, and Change The World. We're committed to creating awesome stuff designed with the purpose of making a difference through optimism, altruism, and charity. Our flagship product is our A Better World game on Facebook, "Where All Good Deeds Are Rewarded and Real World Causes Are Supported!" As of Summer 2015, over 3.5 million people have done over 36 million good deeds in A Better World. Check it out at Facebook.com/ABetterWorld.

About Operation Warm: 
Operation Warm, Inc. is one of the nation’s largest nonprofit providers of new winter coats to children in need. Operation Warm’s vision is that every child wearing a new winter coat is healthy, able to attend school regularly and develop a strong self-esteem. To date, Operation Warm has served over 2 million children across 47 states. For more information visit: OperationWarm.org.


Players in A Better World - the do-good virtual world game on Facebook - have completed 750,000 good deeds so far on their quest to perform one million good deeds for this year’s holiday campaign. When they do so, A Better World will release funds to provide new coats for children in need, through a partnership with Operation Warm. Players now have until the end of January to reach the goal.

The family team behind A Better World will donate funds to national non-profit Operation Warm to provide up to a thousand brand new coats for kids in need.

"We're really happy to be partnering with A Better World this holiday season to provide even more coats for kids in need," said Operation Warm Executive Director Rich Lalley. “Thanks to A Better World, more kids will be happy and warm, and able to get to school with pride on cold winter days.”

A Better World is asking other organizations to join their pledge this holiday season. So far, law firms Frankfurt Kurnit Klein & Selz and Reger Rizzo & Darnall, as well as Philadelphia Main Line fashion boutique Posh Collections, have all joined A Better World in pledging to donate funds to Operation Warm, headquartered in Kennett Square, PA.

“We’re hoping to put as many as a thousand coats on kids in need this winter season. In order to do that, we need more companies and individuals to join us. We also want to encourage people to do more good deeds in A Better World. We’re off to a great start, but we need our BetterWorldians to help to reach our goal by going to Facebook.com/ABetterWorld and playing the game,” said A Better World CEO Ray Hansell.

A Better World encourages gratitude, habits of goodness, positive mindsets, and giving to social causes to make a difference. Players can even send get well notes to real world children recovering from surgeries. Fun rewards for doing good include dressing up, taking care of pets, and decorating virtual homes. Players also work together to meet do-good goals that, when met, release money to charities. A Better World calls this Cause Gaming®. Through the end of January, the only currency accepted is acts of kindness and other social good you can do in game. You can learn more and play A Better World by going to Facebook.com/ABetterWorld.

About A Better World: 
A Better World is a Social Enterprise whose mission is to make "Uplifting Games and Apps to Brighten the World." Our goal with everything we do is: Do-Good, Have Fun, and Change The World. We're committed to creating awesome stuff designed with the purpose of making a difference through optimism, altruism, and charity. Our flagship product is our A Better World game on Facebook, "Where All Good Deeds Are Rewarded and Real World Causes Are Supported!" As of Summer 2015, over 3.5 million people have done over 36 million good deeds in A Better World. Check it out at Facebook.com/ABetterWorld.

About Operation Warm: 
Operation Warm, Inc. is one of the nation’s largest nonprofit providers of new winter coats to children in need. Operation Warm’s vision is that every child wearing a new winter coat is healthy, able to attend school regularly and develop a strong self-esteem. To date, Operation Warm has served over 2 million children across 47 states. For more information visit: OperationWarm.org.


A Better World and BetterWorldians Radio are teaming up to spread gratitude and kindness in time for the holiday season.

BetterWorldians Radio today kicked off a four-week-long Gratitude Series featuring four notable guests who will each speak about the importance of gratitude and its positive impact. (BetterWorldiansRadio.com) BetterWorldians Radio is a podcast that inspires with the people and ideas that are making the world a better place.

The Gratitude Series line up is as follows:

November 24th: Janice Kaplan, author of The Gratitude Diaries

December 1st: Louie Schwartzberg, filmmaker behind Gratitude Revealed

December 8th: Robert Emmons, PhD, leading scientific expert on gratitude

December 15th: Emiliana Simon-Thomas, PhD, Greater Good Science Center

To access these podcasts and other episodes, go to BetterWorldiansRadio.com.

Additionally, A Better World - the do-good virtual world game on Facebook - is introducing a new feature that allows players to send support to their BetterWorldian neighbors through the use of emojis. Players can now send smiles, hugs, love, and prayers to show community members that they care.

“A Better World has always emphasized real acts of kindness from our players, and our new feature enables our community to show how much they care for others, both inside and outside the game. That’s especially important during the holiday season when peace and goodwill are on all our minds,” said A Better World’s Chief Product Officer, Gregory Hansell.

A Better World encourages gratitude, habits of goodness, positive mindsets, and giving to social causes to make a difference. Fun rewards for doing good include dressing up, taking care of pets, and decorating virtual homes. Players also work together to meet do-good goals that, when met, release money to charities. A Better World calls this Cause Gaming®. (ABetterWorld.com)

In the spirit of the holiday season, A Better World is now 100% free until the end of the year. Through January 1st, the only currency accepted is acts of kindness and other social good you can do in game. If players perform 1,000,000 good deeds total by year end, A Better World will release funds to provide new coats for children in need nationwide through Operation Warm.

About BetterWorldians Radio: 
BetterWorldians Radio is an online show and podcast available at BetterWorldiansRadio.com. BetterWorldians Radio is hosted by Ray, MarySue and Gregory Hansell, the family team that created the popular game on Facebook, A Better World. BetterWorldians Radio is produced in Wayne, PA.

About A Better World: 
A Better World is a Social Enterprise whose mission is to make "Uplifting Games and Apps to Brighten the World." Our goal with everything we do is: Do-Good, Have Fun, and Change The World. We're committed to creating awesome stuff designed with the purpose of making a difference through optimism, altruism, and charity. Our flagship product is our A Better World game on Facebook, "Where All Good Deeds Are Rewarded and Real World Causes Are Supported!" As of Summer 2015, over 3 million people have done over 35 million good deeds in A Better World. Check it out at Facebook.com/ABetterWorld.


In the spirit of the holiday season, A Better World is now available for no cost until the end of the year. The game isn’t just “Free-to-Play” like other online games - through January 1st, the only currency accepted is acts of kindness and other social good you can do in game. Players do things like helping friends or family, being green, doing chores, and writing messages to sick children, among many others. If players perform 1,000,000 good deeds total by year end, A Better World will release funds to provide new coats for children in need nationwide through Operation Warm.

A Better World is a game on Facebook that has always been free-to-play, but extras within the game such as special clothing, accessories, and pets have been available for purchase. Now, those extras can be obtained exclusively with virtual currency called Do-Good Gold which is earned within the game by doing good deeds. Additionally, as part of the goal to bring the world together in doing good, A Better World has added in-game language translations for all player posts in the do-good areas of the game, allowing them to share their good acts around the globe.

A Better World is a fun way to do good. Players can dress up, take care of pets, and decorate virtual homes, in addition to completing acts of kindness. Players work together to meet do-good goals that, when met, release money to charities. A Better World calls this Cause Gaming®.

“The holiday season is a time for coming together and giving back and we want to do our part here at A Better World,” said A Better World President and COO MarySue Hansell. “We’re excited to unleash the power of A Better World to help make the world a better place.” The team at A Better World believes the game will help cultivate attitudes of gratitude and will show players that doing good means feeling good.

The company is currently seeking investors and corporate partners that resonate with their mission to use the imaginative, interactive, and immersive power of games to change the world. You can learn more about the company and play the game at: ABetterWorld.com

For more details or high resolution images please email Patricia Maristch at Patricia(at)piquedpr(dot)com

About A Better World 
A Better World is a Social Enterprise whose mission is to make "Uplifting Games and Apps to Brighten the World." Our goal with everything we do is: Do-Good, Have Fun, and Change The World. We're committed to creating awesome stuff designed with the purpose of making a difference through optimism, altruism, and charity. Our flagship product is our A Better World game on Facebook, "Where All Good Deeds Are Rewarded and Real World Causes Are Supported!" As of Summer 2015, over 3 million people have done over 35 million good deeds in A Better World. Check it out at Facebook.com/ABetterWorld.

About Operation Warm 
Operation Warm, Inc. is one of the nation’s largest nonprofit providers of new winter coats to children in need. Operation Warm’s vision is that every child wearing a new winter coat is healthy, able to attend school regularly and develop a strong self-esteem. To date, Operation Warm has served over 1.4 million children across 42 states. For more information visit: OperationWarm.org.

WAYNE, PA--(Marketwired - Jun 15, 2015) -


Celebrating their 4th anniversary, A Better World announces that over 35 million acts of kindness have been done in the game by more than 3 million people.

A Better World works this way: "Do Good, Feel Good, and Have Fun." It's an uplifting, pro-social, virtual world game that educates people and encourages positive actions, positive thinking, and social causes to heal our world.

A Better World rewards players for doing good in the real and virtual worlds. Players advance by performing actions like sharing acts of kindness, sending get well notes to real world sick children, eliminating negative thoughts, sending positive notes to other players, expressing gratitude, and more. The more good players do in the game, the more Do-Good Gold and Positive Points they gain, which lets them customize their virtual world.

A Better World's social impact mechanics are also based on sound Positive Psychology science that shows when you do good, you feel good. The main "do good" areas of the game are all based on actions recommended by Positive Psychologists to increase happiness levels and wellbeing.

Dr. Matthew Della Porta, Positive Psychologist and team member at Delivering Happiness, wrote that A Better World "allowed me to practice effective happiness-boosting activities. I believe that the greatest joy we can experience is through selflessly helping others, and this game provides a fun and easy way to experience this joy."

Through their Cause Gaming® initiative, all good done in the game goes toward meeting monthly goals that, when met, raise awareness and release funds to non-profit causes.

Over 15 causes, nationally and internationally, helping both children and adults, have been supported by A Better World, including: Dr. Phil Foundation, Love is Louder, Convoy of Hope, Operation Warm, and CURE International, among many others.

35 million acts of good in A Better World have been done by players to support:
  • Feeding families around the world
  • Surgeries enabling children to walk
  • Coats given to homeless children
  • Support to anti-bullying education
  • Cancer screenings for underprivileged women
  • Among many others
The company is currently seeking investors and corporate partners that resonate with their mission to use the imaginative, interactive, and immersive power of games to change the world.

You can learn more about the company and play the game at: ABetterWorld.com.

CONTACT INFORMATION
Caitlin McKay
Media Relations Manager
A Better World
610-902-0080x129
media@ABetterWorld.com